Cookie Policy - Midwinter Solutions

Introduction

The Midwinter Solutions website (which covers all pages and links processed under the primary domain: midwinter-solutions.com) uses cookies and other technologies (such as tracking pixels) to distinguish you from other users of the website. This helps us improve your experience of our website, making it easier to use and to support the provision of relevant information and functionality to you.

This policy details what cookies our website uses, who places them there and why. You can see a summary of the types of cookies we use and further details at the bottom of the page. If you refuse all cookies or set your browser to refuse some or all cookies, then you may not be able to access some parts of our website and it may not work properly. It may also prevent you from taking full advantage of the website.

Cookies are tiny files that are placed on your device with your agreement when you visit our website.

Tracking pixels are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an email linking to the website. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.

Strictly Necessary Cookies. These cookies are required for technical reasons for our website to operate properly. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical and Performance Cookies. These cookies allow us to recognise and count the number of visitors to our website and see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality Cookies. These are used to recognise you when you come back to our website so that we can personalise content and remember your previous activity and browsing experiences on our website, so that we can tailor content to you. For example, this site offers enquiry services, and cookies are used to remember your contact details for any future correspondence through our contact page.

Targeting Cookies. These cookies record your visit to our website the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on its more relevant to you.


Setting Cookies and how long they last

Cookies set across our website can be in the form of session cookies (lasting only as long as your visit to our website) or persistent cookies, and may use different technologies, such as JavaScript. JavaScript is a programming language commonly used in web development, as a means to add dynamic and interactive elements to a site, and can be inserted anywhere into a website codebase, both on the website side and on the server side. JavaScript helps give interactivity to a website that can help engage a user.


First and third-party cookies

This website uses Google Analytics cookies, this helps us to understand how our visitors use the website so that we can look at ways in which we can improve your experience and understand how you move around and to our website.

Some of these are first party cookies (meaning we place them on your device and use them for our own purposes) and others are third-party cookies.

We have no control over how third-party cookies are used. These third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies, performance cookies or targeting cookies.

If you wish to find out more information about Google’s use of cookies and/ or deactivate them please visit: https://support.google.com/analytics/answer/6004245#zippy=

You can find further information about the individual cookies our website uses and the purposes for which they are used in the table below:

Cookie

Cookie Name

What the cookie does/ its purpose/ what information it collects

Who places the cookie on your device

How long the cookie lasts for before it is deleted

rc:a

Google reCAPTCHA

Used to distinguish between humans and bots on the website for example when you enter data on the contact form. These increase the security and spam filtering/ validation of these forms and protect the website and its users from spam and bots.

Google

Session (lasts as long as the user’s session on the website)

rc:c

Google reCAPTCHA

Used to distinguish between humans and bots on a per session basis. Similar function to rc:a above.

Google

Session

XSRF-Token

Cross-Site Request Forgery Token

 

Ensures visitor browsing security by preventing cross-site request forgery. Important for security of the website and visitor

Midwinter Solutions

24 hours

NID

NID Cookie

Registers a unique ID that identifies a returning user’s device. The ID can then be used to target advertisements at returning users to the website based on their previous activity and browsing experiences within the website.

Google

6 months

_ga

Google Analytics

Registers a unique ID that is used to generate statistical data on how the visitor uses the website such as which pages the user viewed, how long they spent on each page, session duration and clocks as well as demographic and geographic data.

Midwinter Solutions

2 years

_gid

Google ID

Registers a unique ID that is used to generate statistical data on how the visitor uses the website such as which pages the user viewed, how long they spent on each page, session duration and clocks as well as demographic and geographic data.

Midwinter Solutions

24 hours

_gat

Google Analytics Throttle

Used by Google Analytics to throttle request data

Google

1 minute